With two successful Wholly Guacamole campaigns in their portfolio and a product launch on the horizon, Havas Street knew they had to keep it fresh when working with the brand for a third time. Enter the Guaclandia Tour. The five-market mobile tour delighted consumers across the country with the Guaclandia bus, a custom-outfitted school bus that was transformed into a guacamole museum-on-wheels and decked out with Insta-worthy photo opportunities, interactive activities, unique swag, and delicious guacamole samples.
The Ex Awards: Best Mobile Marketing 2019
363K+ Samples Distributed
93 Unique Placements
699M Earned Impressions