K-Y partnered with Havas to create The Pleasure is Mine, a three-part docu-series focused on female empowerment in the bedroom, a subject that remains taboo in today’s society. With such important subject matter on the line, Havas Street was tasked with throwing the ultimate premiere celebration for 100 high-profile media, influencers, and guests in New York City. Attendees were surprised and delighted throughout the evening by everything from the docu-series viewing in a state-of-the-art theater to an onsite artist recording visual responses to the question, “What Does Pleasure Mean to You?” The launch event earned considerable media attention for both the series and the brand, with featured coverage across multiple national news and lifestyle outlets.

100 VIP Guests

139M+ Earned Impressions

24M+ Onsite Impressions