Culture National Tour

KeVita joined forces with Havas Street to bring their brand tenets to life, communicating the brand’s “Alive Like You” messaging through an immersive consumer experience that traveled nationwide to 12 cities. The double decker trailer sampled product on a massive scale and highlighted KeVita’s superior taste, educating consumers and converting buyers. The trailer offered a panoramic viewing deck, custom app engagements, kombucha on tap and plenty of awesome swag for guests to enjoy.


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