To spread the word about KeVita’s new sparkling probiotic lemonade, Havas Street created a 35-foot mobile lemonade stand—complete with themed photo ops and bright & cheery giveaways— to kick off a 6-city tour across the Northeast. The tour  popped up at target markets including Philadelphia, Washington DC, Upstate New York, Boston and New Jersey. At each stop, guests were invited to sample KeVita Sparkling Lemonade flavors and encouraged to scan the QR survey to obtain KeVita Lemonade giveaways such as tumblers, hats, sunglasses, stickers and picnic blankets. Smiling KeVita brand ambassadors encouraged guests to enjoy lemonade-themed photo ops that included  a picnic swing set, KeVita Jenga, lemon ring toss, fruit standees and sunny seating area

32.8K Engagements

45.3K Earned Impressions