With the help of Havas Street, Mizz Korea, a Korean American skincare brand, launched its first-ever NYC activation, the Glowcery Mart, in November of 2025 to drive awareness, attract new customers, and spark social buzz. The two-day Soho pop-up immersed guests in the brand through vibrant décor inspired by key ingredients, a photo booth, and Korean snacks. Shoppers sampled products in person, which was a first for the e-commerce brand, and visitors were incentivized to purchase with gifts and scratch-off prizes. The activation drew strong foot traffic with lines forming before opening, while the photo booth fueled social impressions beyond the event, cementing Mizz Korea as an emerging skincare brand to watch. Additionally, the Glowcery Mart received recognition for its innovative approach and won an award, highlighting its impact and success in the skincare industry.

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