As a College Football Playoff sponsor, Dos Equis went in search of their “Most Interesting Fan.” Visiting on-premise outlets nationwide, brand ambassadors posed as sideline reporters and hosted trivia games and interviews, while sampling Dos Equis. After a spotlight moment, consumers were given a call-to-action to participate in the Most Interesting Fan search via Twitter and Instagram and purchase Dos Equis at a discounted price (where legal).

26​ Key Markets​

1K+ Events Executed ​

44K+​ Samples Distributed​

67K+ ​Consumers Engaged