Havas Street partnered with Bonduelle at Expo West for a unique opportunity to connect with industry professionals, retailers, and health-conscious consumers. Havas Street designed two key activation locations for Bonduelle including a 10×20 main booth in Hall C and a 5×5 activation zone booth in Anaheim, CA.

At our Hall C booth, attendees sampled a variety of Wellness Bowls & Kits, Loaded Bowls, Lunch Bowls and Premium Sides, receiving positive feedback on taste, convenience, and nutrition.

In the activation zone, full-size Lunch Bowls were distributed for attendees to take on the go. Many visitors returned each day to try different flavors showing strong interest in Bonduelle’s offerings.