Real Food From The Ground Up kicked off the 2021 summer field marketing program with the goal of sampling product and increasing brand awareness. The program structure incorporated event activations, guerrilla missions, partnerships and product drops. The team chose locations that reached our target consumer in a surprise and delight fashion while keeping COVID-friendly tactics at the forefront. Distributing coupons was a key performative indicator and over 30,000 were given out.

The campaign provided an opportunity to capture content that Real Food From The Ground Up could use across its social channels. The experiential work was supported by digital elements such as a sweepstakes that garnered over 900 applicants.

3 Markets

56K+ Earned Impressions

375K+ Engagements