Knowing that busy people are constantly missing meals, Soylent embarked on a mission to solve the problem. With the help of Havas Street, a fleet of branded food trucks and food carts were deployed to top markets around the country to get Soylent’s meal in a bottle into consumers’ hands when they were at their busiest. Through a combination of in-store, guerilla, and sponsored events, brand ambassadors engaged commuters, blue collar workers, techies, health nuts, and college students where they work and play.

7 Markets

439K+ Consumer Engagements

411K+ Samples Distributed

576 Total Activations