Keeping authenticity at the forefront of this activation, the Nestle “Celebra La Vida” events established an emotional connection with Hispanic consumers by featuring samples of products from the El Mejor Nido division, traditional holiday face painting, and a photo activation where consumers were able to commemorate loved ones. Teams also sampled at a number of Día de Los Muertos happenings, including the Nestle Headquarters celebration and the Hollywood Forever event.

10 Key Markets

403 VIP Guests

224K Samples Distributed

640M Placements