Group celebrations call for shots, and Jim Beam Flavors wanted to be the whiskey of choice for just those occasions. As such, in fall of 2019, Jim Beam flavors set out to engage consumers and let their product(s) do the talking by creating an immersive activation featuring custom games, a group “shot” digital activation, branded giveaways, and off course product samples.  The Jim Beam Find Your Flavor Experience visited tailgate events and concerts across the country, turning sports and music fans into genuine whiskey fans, having a ton of fun along the way.

14 Markets

23K Samples Distributed

400K Snap Filters Shares

11.6M Earned Impressions