To celebrate the launch of the OGX “Bond Protein Repair” Spray OGX rolled into The Grove in LA with the Hair Damage Unit (HDU) — a tongue-in-cheek pop-up activation that invited consumers to face their hair crimes head-on. The immersive experience drew a high-energy crowd of beauty lovers, influencers, and everyday shoppers, all eager to engage with the OGX Bond Repair line. With special celebrity appearance by actress, Shay Mitchell, our integrated campaign stirred up tremendous buzz and social sharing.

The HDU pop-up brought OGX’s personality to life — bold, fun, and results-driven — while giving consumers a memorable way to discover and connect with the brand. Media and influencers were given a VIP sneak peek before this experience was open to the public to enjoy.

1 Total Markets

832 Giveaways Distributed

1100 Participants

1.1B Total Impressions