Celebrating more than 90 years of Reverso, Havas Street developed a multi-sensory exhibition in the heart of New York City, retracing the history of this remarkable timepiece for Jaeger-LeCoultre. Our immersive retrospective exhibition featured more than seven unique experiences within the 14,000 sq ft. space. Attendees explored the creative and cultural universe of the Reverso’s exceptional design through featured films, immersive artwork, discovery workshops, the 1931 café and more. Additionally, the brand partnered with celebrity ambassadors Lenny Kravitz and Anya Taylor-Joy to attend the exhibition’s opening night festivities.

9K+ Attendees

2 Celebrity Ambassadors

123 Media Attendees

1.4K Cafe Goers

21 Event Days