To build on the success of the Farmland Bacon Experience at The Luke Bryan Farm Tour, we created the Bacon Bonanza activation. This one-of-a-kind activation immersed consumers in a bacon themed carnival experience that combined bacon themed decor, A/V, food and games to help raise awareness of the Farmland brand and partnership with Luke Bryan.

The space transported to a world where they concert-goers could “slide” down a bacon slide, play with bacon themed claw machine, participate in an AR concert poster experience and take photos of themselves sizzling in a pan of bacon.

Consumers left the experience with bacon themed premiums and even bacon flavored cotton candy, as well as, a deeper brand connection with Farmland

Communicator Awards: 2023 Immersive Brand Experience Award of Excellence

35K Engagements

62K Earned Impressions