Nike
50th Anniversary
50th Anniversary
Nike
To launch Brooks Running’s biggest collab yet, Brooks built a 160ft x 40ft magic shoebox at the runDisney Springtime Surprise Weekend! The immersive experience showcased limited-edition styles, invited try-ons, and delivered unforgettable photo moments. With bold design, a seamless shoe chute system, and nonstop energy, Brooks connected with runners of all levels—and crushed it with a powerful boost in brand engagement.