Havas Street partnered with Bonduelle at Expo West in 2025 for a unique opportunity to connect with industry professionals, retailers, and health-conscious consumers. Havas Street designed two key activation locations for Bonduelle including a 10×20 main booth in Hall C and a 5×5 activation zone booth in Anaheim, CA.

At the Hall C booth, attendees sampled a variety of Wellness Bowls, Loaded Bowls, Lunch Bowls and Warm Savor Bowls. Bonduelle branded tote bags and cutlery sets were also distributed.

At the activation zone booth, full-size Lunch Bowls were distributed for attendees to take home. Many visitors returned each day to try different flavors showing strong interest in Bonduelle’s offerings.

1 Market

3.5K+ Total Engagements

350 Samples Distributed

1.1K+ Premium Giveaways