To capture excitement and create awareness for Sony’s new series, Dark Matter, streaming on Apple TV+, we created an immersive experience that brings the show’s most significant piece of iconography to life. After selecting their preferred colored vial, guests were invited to step inside our 4D experience, viewing alternate realities via LED screens and exploring the path not taken. The experience was built in the Atrium at Westfield Century City and brought in fans of the original book, as well as the series, both created by NYT best-selling author, Blake Crouch.

1 Market

4K+ Attendees

170K Impressions

3 Days