Sam’s Club embarked on a multi-market tour to celebrate the Winter Holidays. A custom hot dog cart served Holidogs — classic Sam’s Club hot dogs with unusual festive-themed toppings such as crushed candy canes and pumpkin pie. The tour stopped in NYC, Nashville and Dallas. Each activation was placed in a high-foot traffic, urban and iconic area to maximize reach and have the hotdog cart blend seamlessly into its environment. The Holidogs were distributed at no cost and people were thrilled to enjoy one of America’s favorite snack with a festive twist.

3 Total Markets

2.5K Holidogs Distributed

700+ Media Placements

1B+ Impressions