INFLUENCER: Havas Street’s Adrienne Cadena shares four ways marketers can apply the Olympian mentality to their work

The Netflix show has managed to engage audiences far beyond their TV screens.

It’s no easy feat capturing the essence of modern West Coast living, but salsa brand LA VICTORIA managed to pull it off just in time for its 100^th anniversary. The brand, which introduced the first jarred salsa product to the U.S. in 1917, paid homage to its heritage and celebrated its modern ethos over the summer with four private dinners and a 10-market sampling campaign.

Event Marketer features Wholly Guacamole’s experiential activation

While you shouldn’t manage employees like children, there are strategies you can borrow from your parenting skills.

Panda Express wanted to make a statement that would differentiate the brand’s version of the dish from competitors’ and establish a narrative that could be sustained throughout a five-month campaign.

In today’s evolving world, consumers are constantly bombarded with information from brands. Whether it’s at retail or in their Instagram feeds or while reading their favorite blogs, consumers are receiving messages from brands fighting for their attention. For marketers, this poses a new challenge: Not only do you need to think of something unique and clever that stands out to your savvy target consumer, but you also must make the engagement last and have greater impact. Event marketing is an excellent tool to engage consumers and provide them with an experience that connects on an emotional level; however, the best campaigns tell a story that amplifies the activation with greater newsworthiness and socially sharable content.

Young executives get their management training on the job. Four tips for learning how to manage others.