Revlon Color Cosmetics hosted 10 media and influencers for an intimate, appointment-based experience, the “Iconic in an Instant Suite,” with celebrity makeup artist Vincent Oquendo. Attendees received personalized one-on-one glam sessions featuring January’s new product launches alongside a range of Revlon favorites. During the sessions, Vincent shared education on the PhotoReady Lift + Fill Skin Tint and Glimmer Tinted Moisturizer Stick, highlighting their lightweight feel, radiant finish, and flexible shade range while demonstrating the formulas in real time. Guests also received professional headshots following their appointments, leaving with both firsthand product experience and ready-to-use assets that extended the event’s impact beyond the room. The event has already generated coverage from TODAY, including the story “Achieve Your Best Brows Yet With These Expert-Recommended Products.”

With the help of Havas Street, Mizz Korea, a Korean American skincare brand, launched its first-ever NYC activation, the Glowcery Mart, in November of 2025 to drive awareness, attract new customers, and spark social buzz. The two-day Soho pop-up immersed guests in the brand through vibrant décor inspired by key ingredients, a photo booth, and Korean snacks. Shoppers sampled products in person, which was a first for the e-commerce brand, and visitors were incentivized to purchase with gifts and scratch-off prizes. The activation drew strong foot traffic with lines forming before opening, while the photo booth fueled social impressions beyond the event, cementing Mizz Korea as an emerging skincare brand to watch. Additionally, the Glowcery Mart received recognition for its innovative approach and won an award, highlighting its impact and success in the skincare industry.

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