Granite Countertops….stainless steel appliances….subway tile backslash….door hardware (?!). Trusted in homes for over 90 years, Schlage wanted to shift consumer brand perception from a security product manufacturer to a maker of stylistic home accents. Enter the ELEVATE Design Collective. A strategic alliance comprised of six industry-leading home design brands – Schlage, Delta® Faucet Company, Formica Corporation, Hunter Fan, JELD-WEN®, KitchenAid® – with a mission to create a prominent voice and inspiration for interior designers, architects and remodelers. ELEVATE provided Schlage with a platform to share its distinct design point of view through several initiatives including a partnership with the Pantone Color Institute™ and an NYC urban loft project unveiled during New York Design Week.