Farmer John Thank You Tour

Pivoting from a fourth year of event sampling due to the pandemic, Havas Street to created the Farmer John Thank You Tour, aimed at building a connection between the brand, essential workers and the community in an engaging and safe space. Leveraging an owned, branded RV, the tour launched a 12-week mission to bring Farmer John’s famous hot dogs directly to our beloved health care workers and emergency responders, as well as the often-forgotten delivery drivers, grocery distribution workers, veterinarians and more within the greater Los Angeles community. Through strategic outreach, existing relationships and consumer nominations, Havas Street maximized the schedule to reach as many brave front-liners as possible, all while elevating health, safety and compliance as the top priorities.

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