Tso Good
Integrated Launch

Known as “the home of American Chinese food,” Panda Express’ menu was missing an American Chinese staple – General Tso’s Chicken. To create buzz around the limited time menu offering, Havas Street created a 15-foot takeout container for the debut event. As the clock ticked on top of the takeout box until the unveiling ceremony, chorks (chopstick-forks) were distributed to passersby as an invitation to try the delicious new addition.

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